Social surveys and quantitative research
Top Team — Social surveys and quantitative research for business.
Data for confident business decisions, not a "report in a drawer".
- + Surveys
- + CAWI
- + CATI
- + Sample
- + NPS
- + Brand health
Social Surveys at Top Team
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Research at Top Team
Social surveys and quantitative research for business
Social surveys and quantitative research for business
A social survey is a quantitative method that answers "how many" and "what share": how well-known your brand is, whether customers are satisfied, your market share and purchase intent. Results rely on a representative sample, so the figures can be trusted and used to make decisions.
Top Team runs surveys for a specific business task: we build the sample, design the questionnaire, organise fieldwork and quality control, then turn the dataset into clear conclusions. You get answers to the questions you commissioned the research for, not "raw" percentages.
We use different collection modes — online, by phone or in person — and choose the one that gives a representative result for your audience and budget.
What we do
We run different types of quantitative surveys:
- online surveys (CAWI)
- telephone surveys (CATI)
- in-person and street surveys (F2F)
- surveys of your customer base
- brand health measurement
- NPS and satisfaction indices (CSI)
- omnibus and express surveys
What the service includes
The service covers task setting, questionnaire design, sample calculation and construction, fieldwork with response collection, data quality control, statistical processing and a final report with conclusions and recommendations. When needed we prepare a "before/after" campaign comparison.
How we work: stages
Work runs in stages: brief and goal, questionnaire design, sample design, fieldwork, processing and analysis, report with conclusions. When approving the questionnaire and sample you see exactly how the result will be measured, so the final data matches the task.
Methodology and approach
We follow sociological methodology: we correctly calculate sample size, watch representativeness and margin of error and control the field to avoid distortions. We present data with clear conclusions for your decisions, not as a "pile of tables".
Who needs it
Quantitative surveys are for businesses that need figures for decisions:
- to measure brand awareness
- to assess market share and competitors
- before a product launch or a price change
- to assess customer satisfaction and NPS
- to check the effect of advertising "before/after"
- for audience segmentation
- to justify decisions to investors
Data quality and result
We are accountable for data quality: a representative sample, fieldwork control and clean responses. We honestly state the margin of error and method limits, so you understand how far the data can be relied on. What matters is not just percentages but clear, usable conclusions.
From data to decisions
We do not leave the data as a "report in a drawer": the insights feed into marketing strategy, positioning and ad campaigns. We translate research results into concrete actions — what to change in the product, communication and advertising.
Why businesses choose Top Team
We combine sociological methodology with marketing expertise: we build the sample and instruments correctly, keep the method clean and present results in business language. You get clear answers to business questions ready to use in decisions, not "data for the sake of data".
Other research methods
Within marketing research we also offer: Focus Groups, In-depth Interviews and Expert Interviews.
Part of the Top Team Marketing Research service
This service is part of marketing research from Top Team: quantitative surveys, focus groups, in-depth and expert interviews — data for confident business decisions.
Order research at Top Team
If you need reliable figures for decisions, leave a request via contact Top Team — we will clarify the task, suggest a sample and calculate cost and timelines.
Related methods: CATI telephone surveys · sociological research · hybrid surveys · focus groups. Full list in our marketing research section.
More in the blog: what CATI is and when to use it · CATI vs CAWI vs CAPI
Our clients
Top Team – your partner on the road to success.
Leave a request — we will clarify the task, suggest a method and calculate cost and timelines.
Get a consultation
We would like to hear more about your project
It depends on the task and audience. For representativeness usually from several hundred; we calculate the exact sample size for your goal.
A sample whose structure matches your audience, so results can be generalised to the whole population.
Online (CAWI), by phone (CATI) or in person (F2F) — we choose the mode for the audience and budget.
Usually 1–3 weeks depending on sample size and collection mode.
The cost depends on sample size, method and geography. We give an exact price after the brief.
Yes. We state the statistical margin of error and explain how reliable the conclusions are.
Yes. We survey your base — satisfaction, NPS, churn reasons.
Yes. We measure awareness and perception before and after a campaign.
A report with charts, key conclusions and recommendations; a presentation for the team when needed.
Yes. We run surveys across Ukraine or in specific cities or regions.