Panel research
Top Team — Panel research for business.
Reliable data for confident business decisions.
- + Panel
- + Same sample
- + Waves
- + Changes
- + Dynamics
- + Longitudinal
Panel research at Top Team
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Research at Top Team
Panel research for business
Panel research for business
Panel research is a method where the same sample of respondents is surveyed several times at set intervals. The key advantage is the ability to capture changes in opinions and behaviour at the individual level, not just overall market shifts.
Top Team organises panel research to see how specific people change their attitude, habits or purchase intent over time. This gives deeper understanding than separate independent slices: you see not only "what changed" but "for whom and how".
The method is especially valuable for assessing the effect of change — advertising, a product or service update — when it matters to track the same audience "before" and "after".
What we do
Panel research is used for different tasks:
- tracking changes in brand attitude
- assessing ad effect "before/after" on the same people
- monitoring customer loyalty and behaviour
- researching changes in consumption habits
- testing product updates over time
- tracking customer experience over time
- long-term tracking studies
What the service includes
The service covers forming the panel (a stable sample), questionnaire design, running repeat waves, panel-retention control, analysis of changes at the individual level and a report with conclusions. We watch panel quality between waves.
How we work: stages
Work runs in stages: brief and goal, panel formation, first wave, subsequent waves on schedule, change analysis and report. Because we survey the same people, you see individual dynamics, not just aggregate figures.
Methodology and approach
We form and retain the panel correctly, care about representativeness and minimise respondent "attrition" between waves. Analysing changes at the individual level gives more precise conclusions about the reasons for shifts.
Who needs it
Panel research is for when it matters to track changes:
- to assess ad effect on the same audience
- to monitor customer loyalty
- to track changes in consumption habits
- to assess product updates over time
- for long-term brand tracking
- to research the customer journey over time
- when you need individual-level changes
Data quality and result
We are accountable for panel quality and stability, representativeness and correct analysis of changes between waves. We honestly account for respondent attrition and its effect on results. What matters is not just figures but clear conclusions about what changed and why.
From data to decisions
We turn the data into conclusions and apply them in marketing strategy, positioning and advertising. You get not just figures but actionable recommendations.
Why businesses choose Top Team
We combine sociological methodology with marketing expertise: we build the sample correctly, control fieldwork and present results in business language. You get reliable data and clear conclusions ready to use in decisions.
Other research methods
Within marketing research we also offer:
- Social Surveys
- Sociological research
- Telephone surveys (CATI)
- Rolling research
- Hybrid survey
- Face-to-face surveys (PAPI)
- Exit poll
- Focus Groups
- In-depth Interviews
- Expert Interviews
Part of the Top Team Marketing Research service
This service is part of marketing research from Top Team: quantitative and qualitative methods — data for confident business decisions.
Order research at Top Team
If you need to track changes on the same audience, leave a request via contact Top Team — we will discuss the task and propose a panel scheme.
Related methods: rolling research · CATI telephone surveys · market research · hybrid surveys. Full list in our marketing research section.
More in the blog: CATI vs CAWI vs CAPI
Our clients
Top Team – your partner on the road to success.
Leave a request — we will clarify the task, suggest a method and calculate cost and timelines.
Get a consultation
We would like to hear more about your project
A method where the same sample is surveyed several times at set intervals.
It captures changes at the individual level — you see not only the overall shift but for whom attitude changed.
At least two ("before" and "after"); we agree the number and frequency to the task.
We account for it methodologically and maintain the panel to keep representativeness.
For assessing the effect of change — advertising, product, service — on the same audience.
It depends on panel size and number of waves. We give an exact price after the brief.
Depending on the task — by phone, online or in person; we choose the optimal mode.
It depends on intervals between waves — from several weeks to several months.
Yes. A panel is well suited for long-term tracking of indicators.
A report with individual and aggregate dynamics and recommendations.