Face-to-face surveys (PAPI)

Face-to-face surveys (PAPI) for business

A face-to-face survey (PAPI — Pen-and-Paper Personal Interview) is a personal interview with a paper questionnaire: the interviewer speaks with the respondent in person and records answers on a form. The method allows large-scale surveys even where telephone or online recruitment does not work.

Top Team runs large-scale nationwide, regional or local face-to-face surveys — usually door-to-door or at the respondent’s place of residence. In-person contact raises the consent rate, lets you show materials (cards, images) and explore complex questions in more depth.

The method is especially useful for audiences without stable telephone or online access, and when high contact quality and the ability to demonstrate stimuli matter.

What we do

Face-to-face surveys are used for different tasks:

• large-scale nationwide surveys
• regional and local studies
• door-to-door surveys at the place of residence
• surveys of audiences without phone access
• studies with showing cards and materials
• street and location surveys
• sociological and marketing research

What the service includes

The service covers questionnaire design, sample and route design, a field network of interviewers, field control, data entry and processing and a final report with conclusions. We control interviewers’ work, including by re-contacting some respondents.

How we work: stages

Work runs in stages: brief and goal, questionnaire and sample design, interviewer briefing, fieldwork (door-to-door or at locations), data entry and processing, report. The in-person format lets you show materials and explore complex questions.

Methodology and approach

We work with a field network of interviewers across Ukraine, follow routes and quotas and control field quality. In-person contact raises consent and reliability, while a standard questionnaire ensures comparability of data.

Who needs it

A face-to-face survey is for when other methods do not fit:

• for large-scale national surveys
• for audiences without telephone or online access
• for door-to-door studies
• when you need to show respondents materials
• for local and regional studies
• for complex questionnaires with explanations
• for sociological research

Data quality and result

We are accountable for sample representativeness, route and quota compliance and field control, including by re-contacting respondents. This reduces the risk of interviewer misconduct. We present clear conclusions, not just data.

From data to decisions

We turn the data into conclusions and apply them in marketing strategy, positioning and advertising. You get not just figures but actionable recommendations.

Why businesses choose Top Team

We combine sociological methodology with marketing expertise: we build the sample correctly, control fieldwork and present results in business language. You get reliable data and clear conclusions ready to use in decisions.

Other research methods

Within marketing research we also offer:

• Social Surveys
• Sociological research
• Telephone surveys (CATI)
• Rolling research
• Panel research
• Hybrid survey
• Exit poll
• Focus Groups
• In-depth Interviews
• Expert Interviews

Part of the Top Team Marketing Research service

This service is part of marketing research from Top Team: quantitative and qualitative methods — data for confident business decisions.

Order research at Top Team

If you need a large-scale in-person survey, leave a request via contact Top Team — we will clarify the task, suggest a sample and calculate cost and timelines.