Competitive analysis
Top Team — Competitive analysis for business.
Data for confident business decisions, not a "report in a drawer".
- + Competitors
- + Pricing
- + Positioning
- + SWOT
- + Share
- + SoV
Competitive Analysis at Top Team
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Research at Top Team
Competitive analysis for business
Competitive analysis for business
Competitive analysis is a systematic study of your competitors: their products, prices, positioning, channels and strengths and weaknesses. It shows where you win, where you lose and where there is a free niche, so you can differentiate and strengthen your market position.
Top Team runs competitive analysis for a specific task — market entry, positioning refresh, price or strategy review. We collect data from open sources, analyse competitors’ offerings and communication and, when needed, supplement it with surveys and expert interviews.
You get not a list of competitors but clear conclusions: where their strength lies, where your opportunities are and what specifically to change in product, price and communication.
What we do
Competitive analysis covers different tasks:
- analysing competitors’ products and offerings
- comparing prices and pricing strategies
- analysing positioning and communication
- assessing sales and promotion channels
- SWOT and benchmarking against competitors
- share-of-voice analysis
- finding free niches and differentiation points
What the service includes
The service covers defining the competitor set, collecting data from open sources, analysing products, prices, positioning and communication, when needed — surveys or mystery shopping, plus a report with conclusions and differentiation recommendations.
How we work: stages
Work runs in stages: brief and competitor set, data collection and systematisation, analysis and benchmarking, report with conclusions. We compare several sources and verify data with field methods when needed.
Approach and methods
We systematically collect and compare data on competitors and analyse it from a marketing angle: not only "what competitors do" but "what it means for you". We honestly separate facts from assessments.
Who needs it
Competitive analysis is for when it matters to understand your market place:
- before market or niche entry
- to refresh positioning and differentiate
- when reviewing prices and the offer
- to find free niches
- before launching advertising and communication
- for strategic decisions
- to understand why customers choose competitors
Quality and result
We are accountable for completeness and soundness: we collect data from several sources, verify it and honestly state limits. We do not retell competitors’ websites but analyse what it means for your business and where the differentiation points are.
The data we work with
We rely on our own data-collection methods — surveys, focus groups and expert interviews — and turn the results into conclusions for marketing strategy, positioning and advertising.
Why businesses choose Top Team
We combine sociological methodology with marketing expertise: we collect data correctly, analyse it critically and present results in business language. You get clear conclusions and recommendations ready to use in decisions, not "data for the sake of data".
Other research services
Within marketing research we also offer: Market Research, Rebranding, Brand Audit & Positioning, Product & Concept Testing and Mystery Shopping.
Part of the Top Team Marketing Research service
This service is part of marketing research from Top Team: quantitative and qualitative methods, market and brand research — data for confident business decisions.
Order at Top Team
If you need to understand competitors and find differentiation points, leave a request via contact Top Team — we will clarify the task and propose an analysis format.
Our clients
Top Team – your partner on the road to success.
Leave a request — we will clarify the task, suggest a method and calculate cost and timelines.
Get a consultation
We would like to hear more about your project
Analysis of competitors’ products, prices, positioning, channels and strengths and weaknesses with conclusions for you.
Depending on the task — usually key direct and a few indirect ones; we agree the set at the brief.
From open and industry sources, and when needed from surveys or mystery shopping.
Yes. Comparing prices and pricing strategies is part of the analysis.
Yes. We identify where competitors are weak and where there are differentiation points for you.
It depends on the number of competitors and depth. We give an exact price after the brief.
Usually from 1–2 to 3–4 weeks depending on scope.
Yes. We formulate concrete conclusions — what to change in product, price and communication.
Yes. Competitor analysis helps build positioning and messages more precisely.
A report with a competitor comparison, SWOT and differentiation recommendations.