Telephone surveys (CATI)
Top Team — Telephone surveys (CATI) for business.
Reliable data for confident business decisions.
- + CATI
- + Phone
- + Sample
- + Randomised
- + Fast
- + Regions
Telephone surveys (CATI) at Top Team
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Research at Top Team
Telephone surveys (CATI) for business
Telephone surveys (CATI) for business
CATI (Computer-Assisted Telephone Interviewing) is a telephone survey with computer-assisted dialling: the interviewer works through software that offers numbers, guides the questionnaire and records answers on the spot. The method delivers representative data quickly and under control — nationwide or in specific regions.
Top Team runs CATI surveys for a specific business task: we build the sample, use randomised dialling (where each number is a combination of random digits), control interviewers’ work and turn the response set into clear conclusions.
Number randomisation ensures a random, representative sample, and computer control keeps the data clean without manual entry errors.
What we do
CATI suits different tasks:
- nationwide and regional surveys
- brand awareness and attitude measurement
- customer satisfaction surveys and NPS
- market and demand research
- pre-election and public surveys
- fast express surveys
- surveys of narrow audiences by quota
What the service includes
The service covers questionnaire design, sample design, randomised dialling, fieldwork by the call centre, interview quality control, processing and a final report with conclusions. We program the questionnaire to avoid errors and gaps.
How we work: stages
Work runs in stages: brief and goal, questionnaire design and programming, sample design, controlled fieldwork, processing and analysis, report with conclusions. The system guides the interviewer through the questionnaire logic and checks answer validity in real time.
Methodology and approach
We work with a professional call centre and a CATI system, follow randomisation and quotas and control interview length and quality. This ensures representativeness and speed — a large sample can be surveyed in a few days.
Who needs it
CATI is for when speed, reach and representativeness matter:
- for nationwide surveys
- for regional studies by region
- for quick pre-decision measurements
- for surveys with wide geography
- for pre-election and sociological research
- for brand and market metrics
- for surveys by quota and segment
Data quality and result
We are accountable for sample representativeness, dialling randomisation and fieldwork control. The system reduces errors and supervisors check interviewers’ work. We state the margin of error and present clear conclusions, not just percentages.
From data to decisions
We turn the data into conclusions and apply them in marketing strategy, positioning and advertising. You get not just figures but actionable recommendations.
Why businesses choose Top Team
We combine sociological methodology with marketing expertise: we build the sample correctly, control fieldwork and present results in business language. You get reliable data and clear conclusions ready to use in decisions.
Other research methods
Within marketing research we also offer:
- Social Surveys
- Sociological research
- Rolling research
- Panel research
- Hybrid survey
- Face-to-face surveys (PAPI)
- Exit poll
- Focus Groups
- In-depth Interviews
- Expert Interviews
Part of the Top Team Marketing Research service
This service is part of marketing research from Top Team: quantitative and qualitative methods — data for confident business decisions.
Order research at Top Team
If you need fast representative data by phone, leave a request via contact Top Team — we will clarify the task, suggest a sample and calculate cost and timelines.
Our clients
Top Team – your partner on the road to success.
Leave a request — we will clarify the task, suggest a method and calculate cost and timelines.
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We would like to hear more about your project
A telephone survey with computer-assisted dialling: the system guides the interviewer through the questionnaire and records answers instantly.
We use randomised dialling where each number is a combination of random digits, ensuring randomness and representativeness.
From several hundred to thousands; we calculate the exact sample size for your goal.
Usually a few days — one of the advantages of the phone method.
Yes, nationwide or at the level of specific regions and cities.
It depends on sample size and questionnaire length. We give an exact price after the brief.
The system checks answer logic and supervisors control interviewers’ work.
Yes. We state the statistical margin of error and explain the reliability of conclusions.
Yes. CATI is widely used for sociological and pre-election research.
A report with charts, key conclusions and recommendations for your decision.